Task 3.1
Expressing Meaning
Question 1;
”Create three different typographic compositions, showcasing your three words, one word per composition. In each composition, arrange each word to express its meaning, using only black and white. Consider all and any means at your disposal: dramatic scale contrasts, cutting, repetition, letter spacing, etc.”
I chose the words; ”Slippery”, ”Landing” and ”Hurry”. After I chose, I though long and looked around the internet for some more inspiration. I then started sketching out a few ideas per word, and tried them all on Illustrator. After testing and trying, this is what I came up with.
Sketches
Results
For this one I tried to express the word by making the ”l” look slippery, and make it look like the ”i” is falling.
On this one I tried to make it look like the letters are doing a parachute landing, having the first part of the word ”land” is above ground still flying and the last part ”ing” already landed.
This word I had some trouble with expressing. How I could make the letters look worried or stressed after running away in an hurry. I tried a lot of different ones, but this is my best having the Y almost running out of frame. Also trying to make it look like they are sweating, but think it turned out a little weird.
Question 2;
”Create a new word, one which has no dictionary definition and meaning that you made up. Then follow the same process as question 1 and create a composition using typography, to showcase and express the meaning of your word.”
This one was extremely hard. I sat a long time thinking, but finally came up with ”Walcles”. I got inspired after thinking about the expression; ”Walking in circles”. After finding my word, I started expressing it by making it look like the letters walk in a circle, and making the W bigger to have the eye start reading from there.
Result
Task 3.2
The Anatomy of Type
”Explain the anatomy of type visually, using the entire alphabet (upper and lower-case). You may use a single typeface or different typefaces for the execution. You can experiment with the design as long as the visual message is clearly expressed to the viewer. The format should be 210 x 210 mm square.”
Before I started on this, I read through all the articles and saw the videos that was linked with this weeks tasks. I also did some more research, that helped me a great to understand it all. It is still a little too many words to keep track of, but at least I know the basics now.
Resources
https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/anatomy
https://medium.muz.li/typography-that-sacred-cow-ea7a5909ca70
Task 3.3
Designing a Film Festival Poster
”This task involves working with typography in expressive layout.
1. Design a poster for a film festival. You can decide on the name and remember to include the date and the venue. Focus on strong and expressive typography. You are allowed to add visuals. Use an A3 format at 297 x 420mm.
First thing I did after looking through the video linked with the task, was to think about a theme and the name of the film festival. I knew I wanted to make it Halloween themed, but was unsure about a name. I went through the internet and did some basic inspiration seeking. After a while looking at most pictures being kids going trick or treating, I came up with ”Trick Or Treat” Film Festival. I did some sketches of what I though would look cool. I ended up mixing the sketch ideas a little in the process of making the poster in Illustrator. In the end I took the poster into Photoshop to add final textures and details. On a side note, I tried to add some stock photo, but thought the simplistic look was a lot better.
Sketches
Result
2. Expand your design to include a pamphlet that outlines dates and further details of the festival. Remember this design must be consistent with your poster design. The pamphlet can be any size or format. Have a look online for inspiration.”
I looked on the internet for inspiration, and I noticed most film festival pamphlets had ”film highlights” so I included this. I also made my own little skeleton to fill out space, and to give out a message. I used the same textures on this one as the poster to make the design consistent. To make sure people knew what festival it was, I put the typography ”logo” in the left corner.
Resources
https://www.linkedin.com/learning/designing-a-poster-2/adding-type-to-the-gig-poster?u=43268076