UI / UX Design

Modern Web-design

Developed a new logo and e-commerce website for INTUS | EXO, a Norway-based company selling furniture and outdoor products, creating a clean and modern brand identity with a functional online presence.

Year :

2025

Industry :

Furniture

Client :

INTUS | EXO

Project Duration :

4 Weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

INTUS | EXO needed a clean, trustworthy web presence to showcase a broad furniture and home-solutions offering — indoor furniture, outdoor gear, home accessories — in a way that felt accessible and modern. The existing (or non-existent) digital identity didn’t reflect the breadth of products or deliver a smooth user journey for potential customers. The challenge: build a site that clearly organizes many product categories (home, outdoor, leisure), presents them attractively, and makes navigation intuitive across devices.

Solution :

Built a full responsive website using a modular layout and logical category segmentation. The structure reflects the three main verticals — Home, Outdoor, Leisure — each given equal visual weight and clarity. The design prioritizes readability, easy scanning, and clean UI components to help visitors quickly understand what the brand offers. Key visual identity, information hierarchy, and content organization were designed to suit retail-oriented e-commerce/møbel-butikken context.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Color Palette :

Used a restrained, neutral base palette to keep the interface clean and let product photography and content stand out. Complemented by subtle accent colors on UI elements (buttons, category highlights) to guide user attention and actions. The color scheme supports a sense of reliability and practicality, rather than overly stylized or trendy — matching the brand’s promise of functional, durable furniture and solutions.

Typography :

Chose a clear, legible sans-serif for all headings and body text to ensure readability across devices. Headings have clear hierarchy to guide the user through content flow. Body copy remains neutral and un-obtrusive, keeping focus on imagery and product/service info. Typography reinforces clarity, accessibility and trustworthiness — important for a retail brand with diverse offerings.

Logo & Visual Elements :

Integrated the existing brand logo (if any) and simple iconography for categories (home, outdoor, leisure) to reinforce visual structure. Visual elements are neutral and clean, avoiding heavy stylistic ornaments so that furniture images and product categories remain the main focus. Imagery is treated consistently — similar cropping, aspect ratios, spacing — to keep the brand feel cohesive across the site.

Layout & Composition :

The homepage opens with a hero section summarizing the brand promise: “Furniture and solutions that last”. Below, a clear 3-column (or card/grid) layout introduces the main categories (Home / Outdoor / Leisure & Details) each with image + short description + link. Further down, featured products or offers are shown in clean grid or card format, keeping whitespace and alignment to help scanability. Product listing and category pages use consistent card-based UI. Footer includes contact info, quick links, and general brand info. This logical grid layout reduces visual clutter while allowing visitors to orient themselves quickly.

Interaction & Digital decisions :

Navigation is kept simple: top-level menu with main categories, “About”, “Contact”, and quick access to external sales channel (e.g. FINN). Site is fully responsive, ensuring usability on mobile — crucial for potential customers browsing from phone. Buttons and calls-to-action use accent colors to stand out, and spacing/hierarchy ensures clickable/tappable elements are easy to hit without clutter. Product/category cards use consistent spacing and hover states to signal interactivity. The design supports ease of browsing and encourages conversions, without overwhelming the user with information overload.

Applications :

Challenge :

Balancing breadth (many product categories: indoor furniture, outdoor gear, home & leisure items) with clarity. Too many categories could easily make the site confusing; too few would underrepresent the brand’s range. Another challenge: integrate product imagery and descriptions in a way that stays clean, avoids visual noise, and still feels like a real furniture/outdoor-brand store — not a generic e-commerce template. Final design had to be flexible, modular, and scalable for future product additions.

Outcome / Summary :

Delivered a modern one-page website which organizes and presents a wide range of home and lifestyle products under a cohesive design system. The structure, typography, layout and navigation bring clarity to a potentially overwhelming product offering. The site gives INTUS | EXO a professional, trustworthy front — suitable for furniture and home solutions retail — while keeping user experience simple and accessible. The project demonstrates competence in building retail-oriented websites that combine usability, structure and brand-aligned aesthetics.

More Projects

Call Today :

+47 91646226

Social :

© Copyright 2025. All Rights Reserved by Philip Jensen

UI / UX Design

Modern Web-design

Developed a new logo and e-commerce website for INTUS | EXO, a Norway-based company selling furniture and outdoor products, creating a clean and modern brand identity with a functional online presence.

Year :

2025

Industry :

Furniture

Client :

INTUS | EXO

Project Duration :

4 Weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

INTUS | EXO needed a clean, trustworthy web presence to showcase a broad furniture and home-solutions offering — indoor furniture, outdoor gear, home accessories — in a way that felt accessible and modern. The existing (or non-existent) digital identity didn’t reflect the breadth of products or deliver a smooth user journey for potential customers. The challenge: build a site that clearly organizes many product categories (home, outdoor, leisure), presents them attractively, and makes navigation intuitive across devices.

Solution :

Built a full responsive website using a modular layout and logical category segmentation. The structure reflects the three main verticals — Home, Outdoor, Leisure — each given equal visual weight and clarity. The design prioritizes readability, easy scanning, and clean UI components to help visitors quickly understand what the brand offers. Key visual identity, information hierarchy, and content organization were designed to suit retail-oriented e-commerce/møbel-butikken context.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Color Palette :

Used a restrained, neutral base palette to keep the interface clean and let product photography and content stand out. Complemented by subtle accent colors on UI elements (buttons, category highlights) to guide user attention and actions. The color scheme supports a sense of reliability and practicality, rather than overly stylized or trendy — matching the brand’s promise of functional, durable furniture and solutions.

Typography :

Chose a clear, legible sans-serif for all headings and body text to ensure readability across devices. Headings have clear hierarchy to guide the user through content flow. Body copy remains neutral and un-obtrusive, keeping focus on imagery and product/service info. Typography reinforces clarity, accessibility and trustworthiness — important for a retail brand with diverse offerings.

Logo & Visual Elements :

Integrated the existing brand logo (if any) and simple iconography for categories (home, outdoor, leisure) to reinforce visual structure. Visual elements are neutral and clean, avoiding heavy stylistic ornaments so that furniture images and product categories remain the main focus. Imagery is treated consistently — similar cropping, aspect ratios, spacing — to keep the brand feel cohesive across the site.

Layout & Composition :

The homepage opens with a hero section summarizing the brand promise: “Furniture and solutions that last”. Below, a clear 3-column (or card/grid) layout introduces the main categories (Home / Outdoor / Leisure & Details) each with image + short description + link. Further down, featured products or offers are shown in clean grid or card format, keeping whitespace and alignment to help scanability. Product listing and category pages use consistent card-based UI. Footer includes contact info, quick links, and general brand info. This logical grid layout reduces visual clutter while allowing visitors to orient themselves quickly.

Interaction & Digital decisions :

Navigation is kept simple: top-level menu with main categories, “About”, “Contact”, and quick access to external sales channel (e.g. FINN). Site is fully responsive, ensuring usability on mobile — crucial for potential customers browsing from phone. Buttons and calls-to-action use accent colors to stand out, and spacing/hierarchy ensures clickable/tappable elements are easy to hit without clutter. Product/category cards use consistent spacing and hover states to signal interactivity. The design supports ease of browsing and encourages conversions, without overwhelming the user with information overload.

Applications :

Challenge :

Balancing breadth (many product categories: indoor furniture, outdoor gear, home & leisure items) with clarity. Too many categories could easily make the site confusing; too few would underrepresent the brand’s range. Another challenge: integrate product imagery and descriptions in a way that stays clean, avoids visual noise, and still feels like a real furniture/outdoor-brand store — not a generic e-commerce template. Final design had to be flexible, modular, and scalable for future product additions.

Outcome / Summary :

Delivered a modern one-page website which organizes and presents a wide range of home and lifestyle products under a cohesive design system. The structure, typography, layout and navigation bring clarity to a potentially overwhelming product offering. The site gives INTUS | EXO a professional, trustworthy front — suitable for furniture and home solutions retail — while keeping user experience simple and accessible. The project demonstrates competence in building retail-oriented websites that combine usability, structure and brand-aligned aesthetics.

More Projects

Call Today :

+47 91646226

Social :

© Copyright 2025. All Rights Reserved by Philip Jensen

UI / UX Design

Modern Web-design

Developed a new logo and e-commerce website for INTUS | EXO, a Norway-based company selling furniture and outdoor products, creating a clean and modern brand identity with a functional online presence.

Year :

2025

Industry :

Furniture

Client :

INTUS | EXO

Project Duration :

4 Weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

INTUS | EXO needed a clean, trustworthy web presence to showcase a broad furniture and home-solutions offering — indoor furniture, outdoor gear, home accessories — in a way that felt accessible and modern. The existing (or non-existent) digital identity didn’t reflect the breadth of products or deliver a smooth user journey for potential customers. The challenge: build a site that clearly organizes many product categories (home, outdoor, leisure), presents them attractively, and makes navigation intuitive across devices.

Solution :

Built a full responsive website using a modular layout and logical category segmentation. The structure reflects the three main verticals — Home, Outdoor, Leisure — each given equal visual weight and clarity. The design prioritizes readability, easy scanning, and clean UI components to help visitors quickly understand what the brand offers. Key visual identity, information hierarchy, and content organization were designed to suit retail-oriented e-commerce/møbel-butikken context.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Color Palette :

Used a restrained, neutral base palette to keep the interface clean and let product photography and content stand out. Complemented by subtle accent colors on UI elements (buttons, category highlights) to guide user attention and actions. The color scheme supports a sense of reliability and practicality, rather than overly stylized or trendy — matching the brand’s promise of functional, durable furniture and solutions.

Typography :

Chose a clear, legible sans-serif for all headings and body text to ensure readability across devices. Headings have clear hierarchy to guide the user through content flow. Body copy remains neutral and un-obtrusive, keeping focus on imagery and product/service info. Typography reinforces clarity, accessibility and trustworthiness — important for a retail brand with diverse offerings.

Logo & Visual Elements :

Integrated the existing brand logo (if any) and simple iconography for categories (home, outdoor, leisure) to reinforce visual structure. Visual elements are neutral and clean, avoiding heavy stylistic ornaments so that furniture images and product categories remain the main focus. Imagery is treated consistently — similar cropping, aspect ratios, spacing — to keep the brand feel cohesive across the site.

Layout & Composition :

The homepage opens with a hero section summarizing the brand promise: “Furniture and solutions that last”. Below, a clear 3-column (or card/grid) layout introduces the main categories (Home / Outdoor / Leisure & Details) each with image + short description + link. Further down, featured products or offers are shown in clean grid or card format, keeping whitespace and alignment to help scanability. Product listing and category pages use consistent card-based UI. Footer includes contact info, quick links, and general brand info. This logical grid layout reduces visual clutter while allowing visitors to orient themselves quickly.

Interaction & Digital decisions :

Navigation is kept simple: top-level menu with main categories, “About”, “Contact”, and quick access to external sales channel (e.g. FINN). Site is fully responsive, ensuring usability on mobile — crucial for potential customers browsing from phone. Buttons and calls-to-action use accent colors to stand out, and spacing/hierarchy ensures clickable/tappable elements are easy to hit without clutter. Product/category cards use consistent spacing and hover states to signal interactivity. The design supports ease of browsing and encourages conversions, without overwhelming the user with information overload.

Applications :

Challenge :

Balancing breadth (many product categories: indoor furniture, outdoor gear, home & leisure items) with clarity. Too many categories could easily make the site confusing; too few would underrepresent the brand’s range. Another challenge: integrate product imagery and descriptions in a way that stays clean, avoids visual noise, and still feels like a real furniture/outdoor-brand store — not a generic e-commerce template. Final design had to be flexible, modular, and scalable for future product additions.

Outcome / Summary :

Delivered a modern one-page website which organizes and presents a wide range of home and lifestyle products under a cohesive design system. The structure, typography, layout and navigation bring clarity to a potentially overwhelming product offering. The site gives INTUS | EXO a professional, trustworthy front — suitable for furniture and home solutions retail — while keeping user experience simple and accessible. The project demonstrates competence in building retail-oriented websites that combine usability, structure and brand-aligned aesthetics.

More Projects

Call Today :

+47 91646226

Social :

© Copyright 2025. All Rights Reserved by Philip Jensen